Some hope to advertise on radio, seeking out the ethnic programming that is most likely to be heard by the voters they hope to influence.
The event, which was first held in 1992, features mostly American music and includes a healthy portion of ethnic programming.
On weekend afternoons, the station offered a variety of ethnic brokered programming.
Still, big advertisers are beginning to be tempted by the large potential markets that ethnic programming reaches.
The program has benefited directly from the increased interest in ethnic programming.
By the mid-1970s, the station switched to religious and ethnic programming during the day and Spanish music at night.
A larger selection of sports and ethnic programming is also available to grey-market subscribers.
The rest of the time they ran ethnic programming that was brokered.
The petition, filed on Oct. 12, argues that the transfer would result in a loss of "unique ethnic programming," against the public interest.
Over the years, the station's commitment to producing local ethnic programming declined.