Gift-giving, social scientists tell us, is governed by something called the exchange theory.

Timmer addresses this in her article by analyzing the social exchange theory.

From Homan's ideas, he believed social exchange theory was based on reinforcement principles.

Power is an essential theme within social exchange theory.

We use the social exchange theory in our everyday life too see why choose to end or continue relationships.

The social exchange theory helps us to understand that it is beneficial for a woman to gain more male desire than she wants to satisfy.

According to social exchange theory, relationships are based on rational choice and cost-benefit analysis.

When you do not feel empathy, the social exchange theory takes control.

He believed his exchange theory is derived from both behavioral psychology and elementary economics.

Some sociologists believe that the exchange theory even has an economic impact.