Give users access to exclusive content not seen on television.
A code within the box gives access to the exclusive content.
The site has archives of video and a $5/month subscription fee for exclusive content.
It has also been stated that the magazine will receive exclusive content in the future to be published on the disc.
The site was aimed at providing the most ardent of fans with exclusive content.
The website features exclusive content and active blogs on current events.
The development offered viewers exclusive content and another way to connect with Esther's story.
Online exclusive content is also available, most notably the news section on its homepage.
"Over the years, exclusive content has not proven to be a driver of our business," he said.
Then he tried to sell a premium subscription service with exclusive content.