And executives refer to this as product equity.

These top executives called themselves "The Family" and referred to their creative accounting as "filling the gap".

A handsome 41-year-old American executive refers to himself as an "old bachelor," while wedding invitations pile up on his desk.

At Pepsico, executives refer to hyperconvenience as a marketing concept.

The executives refer to the player as 'Gecko'.

Around the company, executives are referring to the war as Desert Stork.

Busy executives might refer to a calendar program as they navigate from one business meeting to another.

An executive in the firm's Boston office referred questions to the London office, which was closed.

Could corporate executives be referring to writers and writing?

Gulf and Total executives commonly referred to "the Betelgeuse incident".