The visual arts also played a significant role in expanding Shakespeare's popular appeal.

The charity began holding the shareholders' meetings to expand its appeal to donors locally and beyond.

But America's leading luxury carmakers are eager to develop new, more consistent design themes as they try to expand their global appeal.

It could also expand Yahoo's appeal to young people, an area in which it has slipped.

Some Republicans have suggested that the platform be silent on this issue to expand our appeal among Americans with different views.

During his time in his role, the club actually became one of the most financially stable, while simultaneously expanding their global appeal.

The appearance on the Metal Forces' compilation further expanded the band's international appeal.

We want to bring in a new crowd, or expand our appeal.

The company is changing its décor to expand its appeal beyond families and children.

In turn, their success fed the contemporary worship music genre, expanding its appeal.