Then there are all the readers who expect added value in The Times.
The new exposure to fees will change student attitudes to higher education: they will expect value for money.
With house costs running to thousands of pounds, it's crazy not to invest in proper care and expect value for money.
"New Yorkers expect value and quality, and we're also going to give them good, fast service."
The Fund invests in companies from which it can expect substantial added value, profitability and good return.
Ultimately, so we are led to believe, the customer has the right to expect 'value for money'.
After all, one expects better value for money for one's computer time.
From the joining of forces by a respectable newspaper group and a bank with a solid reputation I would expect real added value.
'People expect value for money, and that's what I try to give them,' he tells me.
While the unit cost of a stamp may seem small, consumers have a right to expect value for money.