The Friday events are expected to draw about 25,000 people.
The company is expected to draw $165 million from the extension.
Burger King is expected to draw an offer of at least $2 billion and very likely more.
The race and a street fair are expected to draw 15,000 people.
The conference, which will run through Sunday, is expected to draw about 2,000 women.
It was expected to draw 125,000 visitors its first year.
A Sunday with the same weather is expected to draw 150,000 to 200,000 people.
This year's events, which begin on May 31, are expected to draw more than 125,000 people.
The event is expected to draw 100 to 125 people.
It was expected to draw more than three million people.