Wells Fargo, the Bank of America and other financial institutions are giving their painfully low-tech A.T.M.'s a dose of Internet technology aimed at speeding transactions, reducing paperwork and exposing customers to a much wider range of transactions.

The action is the most tangible result yet of a sweeping referendum passed by California voters two years ago to require "clear and reasonable warning" on all products that expose customers to chemicals known to cause cancer or birth defects.

Use of Broadband May Be Risky Keeping a broadband connection on constantly and its fast speed are exposing customers to far greater risk than most of them realize, according to a study by the National Cyber Security Alliance to be released today.

Now, Mr. Schembri said, the company is selling only 15 percent of its production to fleet operators, and much of that is strategically planned: the aim is to expose potential customers to Mitsubishi's cars by offering them as rentals.

According to the Memphis-based company, this change could also "expose [its] customers at any time to local work stoppages that interrupt the flow of their time-sensitive, high-value shipments".

One reason for the bargains: Singapore Air, badly battered by the SARS scare on its Pacific routes, is eager to expose trans-Atlantic customers to its highly regarded in-flight service.

John Osborne, the wine buyer at Astor Wines and Spirits, said he wanted to "expose customers to wines they probably haven't tasted before - from small California producers, from southern France, from areas outside Piedmont."

At the same time, by publishing the applications in the App Store (which has proven to be very popular), they expose more potential customers to them, in turn increasing sales due to the lower price.

Stephen Loffredo, an owner of Cena on East 22d Street, home of the spruce tips and the milkweed buttons, maintains that his chef, Normand Laprise, wants only to expose customers to exciting new ingredients.

In a move that could have immediate impact on consumers, the bill would eliminate price controls on small cable companies, exposing customers to possibly exorbitant rate hikes.