In recent years, studios have found that extensive promotion of films by stars can sometimes overcome audience resistance or uncertainty.

But extensive promotion, such as that involving on-camera signs or uniform patches at sports events, may be another matter.

The marketing campaign is the first extensive promotion since Amazon adopted year-round free shipping on orders $25 and above in January.

CBS has involved practically its entire television family as well as the resources of its numerous radio stations for extensive promotions.

Thanks to extensive promotion, "Old Joe" the smoking camel is now a familiar part of the American landscape.

Most important, NBC will provide extensive on-air promotion of Snap.

All seven received extensive promotion, enjoyed respectable sales and gained considerable airplay, and four of them were supported with music videos.

Their first show after being signed drew in a crowd in excess of 500, which was largely due to Rocketstar's extensive promotion.

Other factors for the huge advance bookings were the festive release and extensive promotion of the film.

The programs were backed by an extensive promotion and publicity campaign.