The campaign started with small classified ads in newspapers around the country, which all carried the same eye-catching headline, "Men: Are You Suffering From Menstrual Cramps?"

It made an eye-catching headline, but doesn't stand up under analysis.

Using eye-catching headlines and sensationalist exposés, Aththa ridiculed corruption amongst high-level politicians.

He continued trying variety of cases with eye-catching headlines.

With some eye-catching headlines, the government has published a green paper entitled "A state pension for the 21st century".

"But, yes, it was designed to be an eye-catching headline."

Stead was a pioneer of modern investigative journalism, with eye-catching headlines and a flair for the sensational.

Yellow journalism - type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.

The Economist describes Murdoch as "inventing the modern tabloid", as he developed a pattern for his newspapers, increasing sports and scandal coverage and adopting eye-catching headlines.

You can cut up all sorts of letters, borders, designs and sketches and paste them together to make eye-catching headlines.