The worst economic crisis facing Britain for at least eighty years.

The key line they want to repeat is that reducing the deficit is the "most urgent issue facing Britain".

The most important challenge facing Britain, he says, is neither the union nor the EU but economic recovery and growth.

"They see it as a party that understands the problems facing Britain."

Voters currently rank Europe and immigration as the two most important issues facing Britain.

Also when polled, voters do not see Europe as the most important issue facing Britain.

He was also silent on the biggest issue facing Britain - the national debt.

Deficit reduction and continuing to ensure economic recovery is the most urgent issue facing Britain.

There is now no easy way out of the economic problems which face Britain.

Given the seriousness of the crisis facing Britain, this was cheap stuff.