In the US, American NORAD fighter pilots in either the F-15 or the F-16 provide an escort flying alongside Santa and his famous reindeer.

Although a ninth reindeer was later added to Santa Claus' team in the popular Christmas song "Rudolph the Red-Nosed Reindeer", no peak was named for Rudolph, "the most famous reindeer of all".

The most famous reindeer of all?

And it's possible that just like it took New Coke to make everyone fall back in love with original Coke, the main effect of bringing in a hipper cast of characters would be to pump up the approval ratings of Santa, the elves, famous reindeer, etc.