An apparel campaign is taking a tack not often seen in fashion advertising, featuring people who celebrate others rather than themselves.

But we are also seeing some very interesting companies which play to the UK's traditional strengths in fashion, advertising and financial services.

He also appears occasionally in popular music, some contemporary fashion advertising, and the visual arts.

What fashion advertising has learned to sell is attitude and atmosphere - context.

Until then, a two-page spread was a big deal in fashion advertising.

"We didn't go look at fields of daffodils or fashion advertising," Bierut says.

Nowhere is this more evident then in fashion advertising.

"It's within the realm of fashion advertising making a statement," he said.