Fund raising in the fight against tuberculosis soon became a fashionable good cause, and anti-tuberculosis associations sprang up in many different parts of the country.
Allied Dunbar gives 2 500 000 pounds every year to charity, but prefers to support less fashionable causes.
The women of the Cowgirl Museum point out that, rather than pursuing the fashionable cause of the moment, they are inspired by devotion to horses and cattle.
It's the great fashionable cause of modern times.
A number of factors seem to have contributed to the impression of a vast humanitarian emergency, this year's fashionable cause.
After all, the Costume Institute benefit does not benefit fleetingly fashionable causes, like the plight of displaced Tibetan monks.
This insanity is what happens when God takes a backseat to fashionable liberal causes.
It may look odd for evangelicals to be taking up Hollywood's most fashionable cause, but the alliance makes perfect sense.
If it can't find new ways of achieving that goal, it will be remembered as a fashionable cause of the dim and distant 1990's.
Bulgaria was the modern world's first "fashionable cause."