The architects' case is that the volume builders could do far more to adapt their products to fast-changing markets than they have wanted, or needed, to do in the past.

Mr. Cleland and other analysts say the company needs to be able to lay off and relocate larger numbers of workers to adapt to the fast-changing market.

"However, market shares are changing dramatically and if we launch into this fast-changing market, we believe we have a chance of a hit."

But the cultural disparities hurt the companies' ability to react to a fast-changing market, and in the end led both sides to throw in the towel.

SUNDAY LEWIS has had plenty of experience with fast-changing markets.

In fast-changing markets, clean firetrucks show attention to detail but rarely lead to growth and success.

In today's fast-changing global markets, it is precisely because a fund has underperformed recently that it might well outperform going forward.

Both papers will be competing for readers and advertisers in a fast-changing market.

Flexibility Is Questioned The analysts also questioned whether the company was entrepreneurial enough for a fast-changing market.

This time, instead of high-rolling financiers, the instability is being fueled by fast-changing markets.