At stake is the dominant share of a fast-growing category in the consumer electronics industry.

Loan frauds that dangle the prospect of quick cash for a fee are a fast-growing category of consumer complaints.

Cutter is Coors's second entry in the fast-growing low- and no-alcohol category.

It is among a fast-growing category known as functional foods, which market themselves as offering an additional benefit beyond basic nutrition.

These stories are told in children's books that are among a fast-growing category on publishers' lists: Judaica, or literature pertaining to things Jewish.

The latter two are particularly important to the fast-growing category of preschool, preliterate users.

P.& G. said sales and volume increased despite capacity constraints on some fast-growing categories, like tissues and towels.

Other fast-growing categories included video games, telephones, cellular telephones and home office equipment like facsimile machines.

Interestingly, initial offerings that reverse leveraged buy-outs - a fast-growing category, especially in America - seem to perform better than average.

Other fast-growing categories last year were baby food, with 116 new products, and ready-to-eat meals or meal-replacement products, with 1,125 items, up from 791 in 2005.