The Comstocks retained control of the firm bearing White's name.

Mr. Mittelstadt, 69, owns an architectural firm bearing his name in San Francisco.

The bridegroom, 36, owns an architectural firm bearing his name in Morris Plains, N.J.

His father, also an architect, owns a firm bearing his name in Summit, N.J.

He had worked solo, his firm bearing the name Private Solutions, the story stated.

"The whole concept is so silly," said Richard A. Eisner, a founding partner of the New York-based firm bearing his name.

The bride's father is president of a manufacturers' representative firm bearing his name in Teaneck, N.J.

Jules Kroll, head of the investigative firm bearing his name, said Mr. Gibbons did not misrepresent himself.

"For someone who speculates, fine," said Joel Isaacson, president of a financial planning firm bearing his name in Manhattan.

"But I am appalled that a book containing insulting and odious remarks about Jews should be published by a firm bearing the name 'Gollancz'."