Ms. Golden said that a first-time donor might receive a special appeal every month from her group.
The campaign has clearly drawn from a passionately engaged Democratic base, including a number of first-time donors.
The vast majority came from first-time donors.
Her campaign has clearly drawn from a rallied base, including what it says are thousands of first-time donors.
Often, first-time donors are inspired to give after reading a particular story in The Times.
But in the weeks after Sept. 11, the proportion of first-time donors ballooned to 50 percent from the usual 20 percent.
The DNC stated that the resulting flood of contributions led to 10,000 first-time donors in just a few days.
The McCain campaign estimates that 39 percent of its online contributors are first-time donors.
Officials at The Times attribute the increase in first-time donors to that national reach.
Mr. McAuliffe said in a memorandum on April 4 that the party took in $8 million from 205,514 individuals, of whom 34,636 were first-time donors.