Indeed, for the fourth quarter of 1998, Revlon said earnings fell 82 percent on flat revenue.

The flat revenue came after a 1 percent increase in April.

The gain, caused by strong demand for commercial time nationally, came after a report of flat revenue in May.

In the first half of 2006, net profit dropped by almost half, to $34 million on flat revenue around $1 billion.

American Express reported a 34 percent gain in second-quarter profit on flat revenue.

He labeled the idea of static, flat revenues as a "scam".

The company said its profits at the television stations were down slightly on flat revenues because of weakness in the national advertising market.

Spin, another music magazine, has flat revenues for the year so far.

"We believe a responsible goal would be to maintain flat revenues, but historical precedent wouldn't support that," he said.

Carter's, he said, is "probably going to offer investors better growth than Oshkosh," which has had flat revenues for the last couple years.