Buying ads on 800 blogs is a major commitment to that fledgling medium.

And Uncle Jimmy Thompson, a 78-year-old fiddler from Martha, Tenn., ached to break into the fledgling medium.

The fledgling medium allowed underwhelming audience sizes to be made to look like they had packed venues to capacity, leading spectators to turn out in droves for subsequent matches.

The decision by Mr. Stern to move to satellite radio may also encourage other talent to migrate to the fledgling medium.

Mr. Elliot's diverse career was typical of broadcasters in the 1940's and 1950's who hustled for jobs in radio and in the fledgling medium of television.

In a fledgling medium, similar publications are even more interdependent since the viability of this sort of enterprise is unproved.

That bit of advice helped Mr. Berle stitch together a successful career that, in 1948, would burst into superstardom in the fledgling medium of television.

Here, he worked on a wide range of programmes in the fledgling medium of television, including some of the BBC's earliest natural history films.

Though published when television was still a fledgling medium, it took seriously the fact that Americans had been plunged into a media bath.

The company ran ads in newspapers and on the fledgling medium of radio and also enlisted its employees in sales drives.