John P. Miles, an Arkansas minister who officiated, took a folksy approach.

Everything presents strongly, even if there is more than a hint of artifice in the folksy approach.

But Ms. Ray's folksy approach belies the sophistication of her message.

He has said he is unsure how his folksy approach will work "in the big city."

New Hampshire is known for its folksy, up-close approach to primary politics.

With those who want to discuss an issue, he projects a folksy common-sense approach.

Mr. Wuliger was known for his marketing skills and folksy personal approach with his customers.

"Microsoft has such a large stature, and yet here they are taking a folksy approach and reaching out to the young development community."

He was seen as a "crafty politician who used a folksy approach to wield considerable power in the city over four decades."

Sometimes, Lands' End's folksy approach can backfire.