Mr. Hoke said he would steer his footwear designers back to an emphasis on performance based on technology.
One of Mr. Hoke's first changes has been to summon footwear designers from various sports fiefs around the company.
Nike has created space for its 70 footwear designers in the Mia Hamm building - all Nike buildings are named after athletes - on the corporate campus.
Vince Camuto is an American women's footwear designer who is known for co-founding the women's fashion brand Nine West.
Why people have suddenly awakened to shoes as status symbols and why consumers are putting faith in footwear designers and manufacturers as fashion authorities has no simple answer.
Tendai Zowa (footwear designer)
He is a pre-eminent American footwear designer, featured in Footwear News' "The Top 30 Ones to Watch" issue.
He joined Nike in 1979 as a footwear designer based in its R&D facility in Exeter, New Hampshire.
Kenneth Cole, the footwear designer and marketer, favored a bold, urgent plea to promote AIDS research.
But ISD designers also find themselves specialising as footwear designers, interaction designers, mobility designers etc.