The station went on the air in July 2010 with a sports talk format branded as "97.7 The Zone".

Owned by Newcap Radio, the station airs a Top 40 format branded as Hot 105.5.

The station airs an adult contemporary format branded as Moose FM.

The station airs a hot adult contemporary format branded as 95.3 Fresh FM.

Prior to the current oldies format, the station broadcast an adult contemporary format also branded as The Stream.

On September 15, 2006, the station dropped its urban contemporary format branded as "105.3 The Beat" in favor of a classic country music format.

Then the station changed format branded as "News/Talk 1510".

It airs an adult contemporary format branded as "Y106.9".

On September 9, 2010, the station once again changed formats, this time to rock, branded as "Rock 104".

The station airs an adult top 40 format branded as Variety 104.