Neither camp seems to have figured out that most consumers won't buy anything at all until the format war is over.

The idea behind this industry agreement was to avert a format war.

The next format war will not be physical or codec based.

"We hate the fact there is a format war," he said.

We are now going to have a format war going on in 2010.

What the world needs now, the electronics business thinks, is a format war.

But movies are only one front in the format war.

The result of this format war is not yet determined.

In fact, the next format war will have nothing to do with hardware.

The real battle will happen in content distribution, which is not quite a format war.