For example, readers could order from a fragrance maker miniature bottles of scents to try.

Moreover, new technologies analyze scents on a molecular level easily and cheaply, letting a growing industry of fragrance makers reproduce and sell them to businesses.

The consolidation among fragrance makers over the past year has dramatically reordered the industry.

But fragrance makers are not seeking only to sell to the fans of the famous.

Last year, the top five fragrance makers controlled 62 percent of a $2.6 billion American retail market, up from 46 percent in 1981.

Like clothing designers who raid old fashion magazines for new ideas, fragrance makers are dipping into their archives to create reborn hits.

Obviously, fragrance makers hope that celebrities' fans will become loyal fragrance customers.

Her perfumes incorporate essential oils, rather than synthetic scents used by commercial fragrance makers.

Such efforts, fragrance makers hope, will inject a little life into a market that grew remarkably in the mid-1980's but has been flat for the last 18 months.

After all, fragrance makers have released more new products in the past two years than they did in every year from 1970 to 1989 combined, Grant says.