In 1986 the initially subscription based monthly changed format to a free monthly tabloid.
The free tabloids immediately proved to be unprofitable, however, and the company pulled the plug on the experiment only three months later.
Its sister paper, The Banbury & District Review, is a free weekly tabloid.
Besides this, the saturated market of three free tabloids in Hong Kong can also result in non-profitability for weaker competitors.
Another effect of the entry of am730 and other free tabloids into the market will be on the advertising revenue for traditional broadsheets.
This is also true for other free tabloids.
Generally, the percentage of professionals reading free tabloids only made up 7% of the total readership.
Under the new owners, the Examiner became a free tabloid, leaving the Chronicle as the only daily broadsheet newspaper in San Francisco.
New York City's two free daily tabloids usually compete by seeing how many papers they can shove into the hands of subway riders.
Since 1984, it has competed, and has an often heated rivalry, with a free tabloid, the Martha's Vineyard Times.