Industry sources say he could make $3.2 million this year from endorsements and appearances.

In 2004, Giambi made a reported $3 million from endorsements.

Much of the rally money comes from commercial endorsements.

Woods recently became the world's first athlete to earn a billion dollars from prize money and endorsements.

Her earnings have reached a reported $300,000 annually from skiing and endorsements.

The 25-year-old German star's overall annual income has been estimated at $10 million, with most of the money coming from commercial endorsements.

"It's not the money," explains the man who has made at least $40 million from endorsements.

But his total annual income approaches $40 million, mostly from endorsements and commercials.

That was a record, and they say he got some money for it - you know, from endorsements.

She went home with the expectation of financial gains from personal endorsements and appearances.