The Mojave Desert is one of the most popular tourism spots in North America, primarily because of the gambling destination of Las Vegas.
So far, the airline has struggled to attract and keep scheduled service here since Atlantic City was reborn as a gambling destination in 1977.
"We hope to make this more of a tourist destination than a gambling destination," he said.
You need just a tiny fraction of the people who live there or come to visit to make Las Vegas a dining destination as well as a gambling destination.
It is a key crossing point between the two countries, and also extremely popular as a gambling destination as gambling is popular, but illegal in Thailand.
Established well before Las Vegas was built from the sand up, Reno thrived for years as a gambling (and, of course, quickie-divorce) destination.
He added: "We already are a legalized gambling destination.
"There is a tremendous sense of urgency to make Atlantic City work as a tourist destination instead of just a gambling destination."
Monaco, situated on the French Mediterranean coast, is a popular resort and gambling destination.
Once a tobacco market village, Waldorf came to prominence in the 1950s as a gambling destination after slot machines were legalized in Charles County in 1949.