If the movie's budget is low enough, the gay market alone can make the film profitable.

Advertising agencies sometimes call the gay market the pink economy.

The records are being heavily pitched to the gay male market.

Subaru has been the most prominent company to embrace the gay market.

"Agencies don't want to let the gay market get away," he added.

Which indicates that more advertisers are becoming aware of the gay market.

Indeed, the gay market may be too big to ignore.

The show was also targeted to the gay market.

"Yet if you look at who traditionally goes to Broadway, it doesn't hurt your play to go after the gay market."