Since there is no easy solution to the problem of homelessness, corporate executives fear that such campaigns would generate very little public good will.

More than 90 "Nutcrackers" are being danced this month, all hoping to generate good will and revenue.

When small firms and solos do use technology to help smaller clients, the resulting publicity can generate much good will.

The idea was to generate good will, and eventually business, for the auction house.

It is enormously valuable in terms of generating good will and costs almost nothing.

Still, this hourlong dance experiment and community fiesta generates considerable good will.

Unwanted wedding presents can generate visions of Goodwill Industries rather than good will.

And if the company's ulterior purpose were to generate commercial good will, I'd happily patronize it.

"Please Touch will generate good will in the community."

When they pass speaking fees on to charity, members can generate good will in their districts through those donations.