The song was given much airplay on late night alternative radio shows.
Radio K gives airplay to a wide range of new and old independent and alternative music during variety shifts.
Although the song was a hidden acoustic track, radio stations began giving it heavy airplay.
However, only the single was not given airplay.
The strategy at that time was to give heavy airplay to new artists.
Triple J quickly caught on to the single, giving it considerable airplay.
Center - where a certain singer or act is featured every month and is given preferential airplay by the hour with various songs.
The single did very well considering local radio stations only gave it minimal airplay in the evenings.
This program was responsible for promoting local talent and giving airplay to music that wasn't being played on mainstream radio.
However, some of the tracks were given airplay on Glasgow-based radio stations.