EA took over the Last Stop petrol station in Finsbury Park, North London, on the release day of the game in order to give away £20,000 worth of petrol for free, with each driver receiving a maximum of £40.

The Beefeater group will give away £250,000 worth of drinks to 'designated drivers' from December 5 to 31.

We're celebrating the joys of traditional bookshops by giving away £500 worth of book vouchers.

In an unusual move a bookseller is preparing to give away his shop, complete with a five year lease and £15,000 worth of stock at retail, because he has been unable to find a buyer for it.