Will you give the House further information on those increases in costs to customers?

In the early days, the business made profit; but later they gave credit to customers who did not pay it back.

The reports that he gives to customers, with photographs, are in narrative form.

And like most retail businesses, they give free advice to their customers on what to buy.

If the information the retailer gives to his customers is not clear enough, he will be the first to feel the consequences.

These rules were enacted to give more bargaining rights to customers.

"So, for items over $20, we can give some margin back to customers and still make money on the sale," he said.

These are just a couple examples of how companies use perception management to give a greater satisfaction to their customers.

"We try to give a satisfactory service to our customers," said the bald man.

"We think we get a better return giving the money to customers instead of television networks."