"So long, fried rice; hello, fried chicken," Mr. Chappelle, with Woods-like golf apparel and large dentures, declares.

According to Rebecca Kaufman, design director of golf apparel for Nike, "Golf clothing now has to be fashionable and perform as a part of the player's equipment."

He has since stopped wearing the flipped-bill hat, but retains a flamboyant sense of fashion, such as disco-style purple trousers and other golf apparel designed by Johan Lindeberg.

Mr. Thomas said he was also moving into new markets, like golf apparel, to position the company for "the next stages of growth."

He attributed the shift to a conflict created a month ago when Nike Inc. added Goodby, Silverstein to its agency roster to handle assignments including golf apparel.

There are other line extensions and store openings planned worldwide for everything from jeans to perfume to golf apparel.

In contemporary fashion, it is used for men's shirts, women's skirts and pants, golf apparel, children's wear and for accessories.

Wampanoag has a Pro Shop that stocks golf equipment along with a large inventory of golf apparel and accessories.

Hyp Golf entered the US market in 1999 garnering a reuptation as a pioneer of stylish, feminine fit styles in women's golf apparel.