The Controversial Dimension Miller has a contract with NBC to be the analyst on 19 golf telecasts.
First, he turned down an offer to become a regular commentator for ABC's golf telecasts.
After the game ended, except for the New York and Philadelphia affiliates, CBS dropped the telecast and went to a previously-scheduled golf telecast.
Yet even mild-mannered Jim Nantz, Summerall's successor on CBS's golf telecasts, was implicitly critical.
One way that Mr. Chirkinian's legacy may show through is in CBS's emphasis on actual golf shots as part of a golf telecast.
He produced college football and golf telecasts, segments of "Wide World of Sports" and coverage of events at the 1968 Winter Olympics in Grenoble, France.
That led NBC, CBS, ABC and ESPN not to run the spot in its golf telecasts.
If the P.G.A. approves the final spot, Callaway can buy time for its ERC II message on some, but not all, golf telecasts.
"Maybe we're all supposed to stink at this," said David Feherty, a columnist for Golf Magazine and a commentator on CBS's golf telecasts.
Eyes on the Masters The most watched golf telecast of the year belonged to the Masters, which earned a 10.5 rating on CBS.