Carl Stealey, the brand manager for Old Spice, said young men were increasingly looking for body sprays and body washes in addition to basic grooming products.

Sales of teenage grooming products, particularly for male consumers, are more robust than ever.

All he needed on the day was a quick trim and some great grooming products.

Men's grooming products are now a $1-billion-plus category, with a snowballing number of new offerings.

Last year, the company started selling skin lotion, hair conditioner and other grooming products for children.

So the company has licensed the line to OTOvertime, a new company whose sole purpose is to turn young boys' grooming products into a multimillion-dollar business.

The company says it plans to expand its offerings to include women's razors and additional grooming products.

Max & Milly specialises in the provision of special grooming products for dogs and exceptional quality accessories to complement the range.

I imagined they would soon pack up their grooming products and return to Newcastle, Glasgow, Essex and Swansea, ready for nights that ended with kebabs.

"The existing products speak well to guys with basic needs, while the new products are more male grooming products," she said.