They are generally marketed toward health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their sugar intake.
All of this is wonderful news for health-conscious people; they suddenly find themselves part of a trend rather than bucking one.
"Utah is a state with a large Mormon population, and they do tend to be very health-conscious people," he said.
But with so many health-conscious people eating Caesar salads right now, the good chefs are using the real thing.
While health-conscious people in the 1970s embraced raw sprouts as a dietary staple, it was not until the 1990s that broccoli sprouts became the mainstream.
It's what some very health-conscious people are doing.
Today's health-conscious people with discerning palates want clear, direct flavors, and not too many of them, please.
They are arguably not the most health-conscious people around, and given what we know about smokers, they are probably also not the richest.
But it will appeal to active, health-conscious people who seek a picturesque, friendly home away from home.