It has also played hardball in court, which hasn't helped its image.
The words "Chapter 11" have never helped a company's public image.
Others said Hartmarx's video was likely to help the company's image in general.
The direct communication might help her image and initially seemed to bring out support.
The move has helped the schools, but not Hartford's battered image.
Professor Shankar said the rate change did not help the company's image.
That name was often used in discussions of bad bank loans, which did not help their image.
Supporting the Met will also help the company's image with investors and analysts, he said.
But most felt that the changes could help the company's image.
"The fellowships make more of an impact, and help our image."