The parts and gear department of the company marketed car parts and accessories such as custom wheels, exhaust systems, brakes and other high-performance parts.

Poor yields on high-performance parts "is the classic A.M.D. problem," he said.

By sticking to high-performance parts, it has remained ahead of the Japanese.

The company has a line of more than 1,500 high-performance parts that fit a variety of vehicles including the Mustang, F-150, Focus and others.

And the company began making its own high-performance parts.

Funded by the German Research Foundation (Deutsche Forschungsgemeinschaft, DFG), this consortium conducts research on the process chain of high-performance parts forged without flash.

Pontiac simply took its medium-size LeMans, stuffed in a bored-out engine and other high-performance parts and bolted on rumbling dual exhausts.

In 1995, the engines were upgraded with Buell engineered high-performance parts and further upgraded in 1998.

Situation: A manufacturing company becomes successful with high-performance parts, and its CEO wants to maximize the ROR.

When the Hertz cars were returned to Ford to be prepared for sale to the public, the high-performance parts were often "lost" (presumably at the manufacturer) before final sale.