Lady Bird Johnson, the savvy businesswoman, promoted the innocuous concept of highway beautification.

On May 26, 1965, the President transmitted four draft bills to provide for highway beautification.

Its design inverts the standard take-down-the-billboards approach to highway beautification.

It was the nonwimpy approach to highway beautification, an antilittering campaign that didn't say please.

Mrs. Johnson had one major cause during the Johnson presidency, highway beautification, and her husband pushed Congress into passing legislation to further the program.

She was an early supporter of the environment and, in championing highway beautification, worked to banish billboards and plant flowers and trees.

As late as 1965, he noted, 320 million federal dollars were allocated to highway beautification, while just $500,000 was dedicated to highway safety.

Another issue of contention was highway beautification.

AAA drafts model environmental act for highway beautification.

Jones supported highway beautification and preservation of plants and wildlife.