"I think home fragrance is like personal care: you have to layer it," he said.

In air, Mario's new home fragrance, Smell of Honeysuckle.

It specializes in lotions, bath items, personal care items, and home fragrances.

The allure of the more expensive home fragrances, especially the old-fashioned kind, lies in their physical beauty and staying power.

It sells more than $70 million worth of home fragrance a year, according to industry analysts.

The company sells candles and home fragrances as well as perfume.

The company store sells engagement rings, wedding bands, jewelry, fine tableware, vintage silver, bath and home fragrances.

Diptyque is a Paris based company that produces a line of scented candles, perfumes and home fragrances.

Approximately $200 million more was spent on a segment of the market called nontraditional home fragrances.

You will also find hair accessories, home fragrance as well as bath and body products.