Lots of firms are selling pretty much identical products.
What was remarkable is that many corporations licensed essentially identical products.
All are sold at 25 to 40 percent less than identical products offered in the regular market.
In economics, market structure is the number of firms producing identical products which are homogeneous.
He found out that products, identical in every respect except for their country-of-origin, were perceived differently by consumers.
"It was really getting silly in the late 80's," when nearly identical products might make considerably different wattage claims, he said.
He introduced uniform products, identical in all respects at each outlet, to increase sales.
There is continuous production of identical or similar products that are made in anticipation of sales.
Buying at the cheapest price is perfectly logical when you are comparing costs of identical products or services.
But he put some plants in a competition for survival against others that make identical products.