For another, he said, "the most important medium in our culture and society is television."

In the 1950s and early 1960s, radio was an important medium for many, through which "stars" were created.

The dollar is also the most important medium of exchange.

"And it's a very important medium through which the minds of the people can be shaped."

As an important medium to further its objectives, the Mission built a strong online presence.

His innovations however seem to have turned a popular tradition into an important literary medium.

Many people believed that cinema would eventually be an important, and profitable, medium.

The poster became an important medium for propaganda during this period.

The second most important medium is commercial television, which has consistently maintained about 25% of the total.

And of course, one day the Internet could become an important medium for distributing movies.