Those who have little in-house capability make least use of consultancy services in all fields.
Some patient recruitment providers possess in-house capabilities of developing, producing, and editing all content, while others rely on third-party vendors.
All of the in-house capabilities give them greater control and accountability throughout the process.
But Hollywood is catching up, spending hundreds of millions of dollars to develop in-house digital capabilities.
The assignment was for creative work only, and Southland used its own in-house capability for media buying.
In the role of an outside expert, laboratory personnel and resources are made available to supplement the client's in-house capabilities.
"NASA in the 1960's had this tremendous in-house technical capability," he said.
Nanosolar has developed a suite of in-house capabilities for creating nanostructured components based on various patented and patent-pending techniques.
He said the company was concerned that it lacked the in-house capability to sort out complex technological problems.
"But now that we have our own in-house capability, we should be able to turn up more book ideas."