The company also said it would start its largest-ever advertising campaign, including in-store marketing and television advertisements during the Winter Olympics.

NeuroFocus states that it can address a client's needs for insights into their brand, products, packaging, in-store marketing, and advertising.

Two years ago Mr. Davis made a similar equity offer, raising $1 million largely through in-store marketing.

The bride, who is known as Carole, is a corporate program manager for in-store visual marketing.

"And it's not simply advertising solutions, but multidisciplinary," he added, "everything from in-store marketing to digital marketing."

Mrs. Gould, 26, is a project manager at Nine West, a division of the Jones Apparel Group, in New York; she manages in-store marketing for the company's retail stores.

Many organizations spend over 8% of total sales on in-store marketing; when total trade spend is added up it can often top 40% of total revenue.

As the leading commercial sound provider in North America, Muzak distributes music for in-store marketing inside shopping malls, restaurants, and dental offices.

Shoppers' willingness to try store brands has grown, Mrs. Doyle said, partly because manufacturers have upgraded packaging and in-store marketing.

Ms. Doyle, who publishes The Shopper Report, a newsletter, says stores are promoting their own brands through in-store marketing that prominently displays the products and helps propel sales.