Its advertising campaign is being paid for by companies that include Allied-Signal, Hewlett-Packard and Procter & Gamble.
Other companies using telecommuting as part of the project include Silicon Graphics, Hewlett-Packard and Pacific Bell.
Other prominent early supporters included Hewlett-Packard, Capgemini, Adobe Systems, and Intel.
The schism has occurred within the DVD Forum, a consortium of 10 companies that does not include Hewlett-Packard.
"The campaign has no sizzle," said Steven Stoute, a record company producer turned marketing executive, whose clients include Hewlett-Packard.
Internet technology firms include Hewlett-Packard, Lenovo, Intel and Infineon.
Early tenants included Hewlett-Packard, General Electric, and Lockheed.
Among others, the partners will include Hewlett-Packard, Ricoh and Xerox.
Its industry partners include I.B.M., Hewlett-Packard and others.
The stocks of choice include Motorola, Hewlett-Packard, Gillette and Nike.