But environmental groups said the proposed industry guidelines were too vague and would tend to confuse consumers.

Representatives of environmental groups are likely to oppose the industry guidelines.

A large consumer group yesterday reacted with skepticism to the industry guidelines.

Despite industry guidelines that urge companies not to pitch directly to children, they are targets nonetheless.

Each point of market share is worth about $2.7 million annually, according to a very rough industry guideline.

Standard industry guidelines for such a building in this climate zone predict costs of $120,000 to $140,000 a year, he said.

The advantage to "voluntary industry guidelines" would be that "it has no federal cost."

This includes industry guidelines and wireless accessibility for individuals with disabilities.

Current industry guidelines, which the industry offers as a model, provide only for notification at the time of transfer.

The $258 Merck lunch, for example, cost the company only $10.75 a person and fell clearly within industry guidelines allowing modest meals.