However, the project and initiative do not solely focus on new development.
The initiative focuses on the most critical economic, political and social issues facing the region.
Past initiatives have also focused on forests and climate change among others.
Currently the initiative is focusing on rural development and education projects.
The group's initiatives focus on the power of creativity to communicate and drive progressive social change.
The initiative focuses its efforts on hospitals, where the risk of infections is far greater than in the general population.
The 2012 initiative focused on improving the amount of local food produced, sold to the public, and used by restaurants.
One of their first and most successful initiatives focused on creating smoke free workplaces.
The most conventional modern definition is "private initiatives, for public good, focusing on quality of life" (see below).
The initiative will focus particularly on three areas of adolescent development within this domain: