The interactive visual channel is produced by the radio station.

In today's business world, the key to success lies in effective communication through interactive channels.

The viewer controls the set of services provided as he wishes and can subscribe to different packages of interactive channels.

Despite such limitations, though, these prototypical interactive channels do dangle an alluring prospect.

"You want to create the critical awareness to drive the interactive channels through the broad reach of magazines, TV, even posters."

The brand and the "brand experience" are directly taken to consumers through interactive channels of retail, digital and live events.

You need a back office to accommodate the huge volume of calls on interactive channels.

Why don't you advertise which interactive channel will be showing the available content?

The interactive channel will allow Spiegel to try out a relatively untested way of selling.

Another operator, Insight Communications, says it has reduced its churn rate by half since it began offering interactive channels.