Revenue at Sesame Workshop, a nonprofit educational organization, increased 4 percent, to $96 million, last year, primarily because of new income from international licensing.
Following are the main advantages and reasons to use an international licensing for expanding internationally:
On the other hand, international licensing is a foreign market entry mode that presents some disadvantages and reasons why companies should not use it as:
The series finished up early, because of the cancellation of the show's international licensing, due to the music copyright fees.
He was also an early pioneer in international licensing.
His law practice has particular emphasis on representing producers and production companies in the international licensing and distribution of format television.
Pop Shop merchandise, however, will continue to be available through international licensing and exhibition related projects.
Mark put together international licensing and insertion deals for masters that he was involved with either as a producer, co-publisher or master owner.
She has sought to extend the company's brand through international licensing and alliances and with Internet experiments.
In 2008, she went freelance as consultant for international licensing, co-productions and video on demand.